We made MONA because money apps were giving spreadsheet trauma.
MONA was born out of frustration. Too many finance tools were cold, confusing, and made people feel stupid for not knowing things no one ever taught them. We decided to build something different.
Make money feel less like a threat.
We believe everyone deserves a financial coach — not just people who can afford one. MONA is that coach, available 24/7, completely non-judgmental, and occasionally very funny.
FOUNDER NOTE
“Financial literacy shouldn't be a luxury. MONA makes it accessible, honest, and a little bit fun.”
— The MONA Team
What we actually believe.
Radical honesty
We say what other apps won't. If your spending is chaotic, MONA will tell you — kindly.
Humour as a tool
Money is stressful. Laughter helps. We use both to make finance actually approachable.
Privacy first
Your data is yours. We will never sell it, share it, or use it to target you with ads.
AI with empathy
Smart enough to spot patterns. Human enough to know when you just need a nudge, not a lecture.
Design matters
A beautiful app gets opened. An ugly one gets deleted. We sweat every pixel so you don't have to.
The people behind MONA.
Sasha M.
Co-founder & CEO
“I built MONA after my bank sent me a letter about a £3 overdraft. Twice.”
Dev P.
Co-founder & CTO
“If it can't be explained simply, it probably shouldn't exist.”
Noa K.
Head of Design
“Finance apps should feel like a conversation, not a tax return.”
Theo R.
Head of AI
“Teaching MONA to roast people ethically is genuinely my job.”
“We built MONA for anyone who ever felt embarrassed about money. That's most of us. You deserve better than shame and spreadsheets.”
Sasha, Dev, Noa & Theo — The MONA founders
Ready to make money less painful?
Start chatting with MONA and get your spending under control without becoming boring about it.